Yahoo! Marketing Solutions

Since I use Yahoo! Marketing Solutions, I got an email the other day about the minimum bids. They decided that the Google approach is better

Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10. Content Match minimum bids currently will remain at $.10.

This is good news for advertisers with long tail keywords … as long as they don’t get “discovered”. If other bidders enter your keywords market and raise the bids, the minimum bid will also raise and if your bid falls below your minimum, your keyword will not be displayed. Better keep an eye on those email alerts!

What do you think about Yahoo’s decision?