Purpose
The purpose of internal SEO is to optimize your web pages for ranking well in organic SERP. However without performing additional external SEO, you should know that no matter how well you optimize your website internally, you will not rank in the first pages for highly competitive keywords. With internal SEO you will rank higher [...]
The New Breed of Internauts
In 2008 SEO Trends (I) we looked at the market for SEO services from the firm’s perspective. Let us now turn the camera and focus on the Internet users because they are in fact the final “consumers” of the search engines optimization efforts. Understanding consumers’ behavior is critical to any marketing [...]
Duplicate Content
This is the first blog entry from the SEO Tips and Tricks series and today we will discuss about duplicate content. Duplicate content refers to large matching blocks of content within the same website or across different websites. The search engines are trying to keep their results’ relevancy high so they don’t want duplicate [...]
Intro
Initially it was supposed to be just one article about the 2008 SEO trends, but as I kept organizing the ideas and finding new information it turned out to be quite a large entry so I decided to split the article in two parts:
part (I) – A Bird’s Eye View
part (II) – Visitors and Search [...]
The need for SEO
No matter if your website is an informational one or if it’s an online store to sell your products, you want people to come and visit it. Without visitors your information remains unknown and your products remain unsold. So, you need some sort of advertising in order to attract customers and visitors. [...]