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Tag Archives: new marketing

The Disintegration of Marketing

Today’s Marketing Role in the Organization
A lot of forces are shaping today’s marketing role in organizations. Some parts of the marketing mix, which was traditionally the responsibility of the marketing department, are now the responsibility of other departments (i.e. the Sales department decides on distribution channels choice, pricing, sales promotion tools; the Production department gets [...]

Posted 22 April 2008 § Marketing ‡ Comments (1) °

The Influence of Technology on Marketing

Technology and Marketing
Technology is one of the main catalysts for today’s changes in how marketing is done. Easier access to more and more information and the possibility of people to network with each other has put the customer “in control”. Until a few years ago, with “traditional” media, marketing was mostly a one way communication [...]

Posted 13 April 2008 § Marketing ‡ Comments (0) °