Nope, you read it well, it is downtime. Best downtime ever for a web hosting company! And don’t you think that all that downtime comes cheaply. Although they have a $2 plan, I recommend the hosting package number two, the Take-My-Money plan where for $20 you get 24/8 customer support, lots of storage and two glowing stickers.

They also have great testimonials such as:

“I lost over 40 pounds after switching to No Uptime. Thanks guys!”
“I want my money back.”

The fun part is that the number of testimonials is randomly generated each time you refresh the page.

If you don’t believe me, check it for yourself: www.nouptime.com . It’s the only “web host” that is constantly working to improve servers downtime. Keeping you awake at night is their #1 priority.

If you still have doubts, here are the top three reasons why you should choose them:

• Redundant Hosting. Their Redundant Department of Redundancy has a Redundant Server Failover System that will initiate a failover hosting in case of unexpected server uptime.

• 24/8 Phone Support. Operators are standing by to put you on hold the minute you call.

• LAMP Server. Their LAMP servers are powered by 30 halogen bulbs for extra bright lightening.

For more reasons, go to http://www.nouptime.com/why-no-uptime.

Keep crashing those servers guys! You’re doing a great job!

So, what has the domain name to do with hosting a website? Well, there is a close relationship between your domain name and your web host (the computer where you’ll host the website). The domain name is in fact a “label” that will redirect the visitors to the IP address of the computer where the site is hosted, so these two work in pairs. We use this system because it’s easier to remember a name rather than an IP address which is a group of 4 numbers, each number between 0 and 255 (e.g. 67.76.125.211). The pair domain name – IP address is then recorded by a DNS (Domain Name Server). But, although they are related, the website/domain name and the hosting server are two different things, so one should not confuse the domain name of a website with the hosting for that website.

An Analogy

Here’s an analogy with real life to better understand the concept. Let’s say you want to call your friends, the Smiths, to invite them over for dinner. You ask your wife to do it, as you are a little busy at the moment. She doesn’t know the number by heart so she goes and searches the number in the phone book and calls them.

This example almost replicates the way domain names and hosting works. The Smiths are the equivalent of the domain name. You didn’t ask your wife to call a number; you just said call the Smiths. Of course, the Smiths have a telephone number associated with their name, that’s how you can actually reach them by phone. The telephone number is the equivalent of the IP address of the computer where the site is hosted. The role of the phone book is also an important one. It helps you find the match: name – phone number. The phone book role is played by the DNS servers. They are a network of “phone books” that know every association domain name – IP address, so when you write a website address in your browser, you get the content of the site that is associated to that name and not the content of another site (or empty content).

To change hosting, you simply redirect the domain name to another IP and modify the DNS servers of your domain name. Of course you also need to actually move the files to the new hosting server. It’s like the Smiths getting a new phone number. The name stays the same, but they can be reached by calling a different number.

In conclusion, when you’re buying a domain name, you’re buying in fact the right to redirect that URL to a web server of your choice, where your website is hosted.

Additional reading:

• Choosing a domain name