… continued
This is part II of Internal SEO (I)
Internal SEO focuses on the following areas of a website / webpage:
Accessibility
With the robots.txt file you can prevent the robots from indexing specific files or whole directories. However, the name of the game now is: “find and crawl my page”. So, your web pages should be accessible, [...]
Purpose
The purpose of internal SEO is to optimize your web pages for ranking well in organic SERP. However without performing additional external SEO, you should know that no matter how well you optimize your website internally, you will not rank in the first pages for highly competitive keywords. With internal SEO you will rank higher [...]
SEO trend confirmed
A while ago, when trying to figure out the SEO trends for 2008, I was saying that in their search for more relevant results, the search engines will try and use data such as pages/visits, bounce rates or time spent on a page/website. The data is hard to collect unless you’re using some [...]
Yahoo! Marketing Solutions
Since I use Yahoo! Marketing Solutions, I got an email the other day about the minimum bids. They decided that the Google approach is better
Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids [...]
The New Breed of Internauts
In 2008 SEO Trends (I) we looked at the market for SEO services from the firm’s perspective. Let us now turn the camera and focus on the Internet users because they are in fact the final “consumers” of the search engines optimization efforts. Understanding consumers’ behavior is critical to any marketing [...]
Duplicate Content
This is the first blog entry from the SEO Tips and Tricks series and today we will discuss about duplicate content. Duplicate content refers to large matching blocks of content within the same website or across different websites. The search engines are trying to keep their results’ relevancy high so they don’t want duplicate [...]
Intro
Initially it was supposed to be just one article about the 2008 SEO trends, but as I kept organizing the ideas and finding new information it turned out to be quite a large entry so I decided to split the article in two parts:
part (I) – A Bird’s Eye View
part (II) – Visitors and Search [...]
Bigger is Better
At least that is what all that email spam we are receiving is trying to tell us, right? As a web master, maintaining large websites can mean big headaches when it comes to broken links. Web pages get renamed, moved or deleted so it is important that the website’s web master or web [...]
The Big 3
When it comes to search engines and search engine optimization, most of the people refer to the search engines as”the big 3″, because the majority of the searches are done via the big three search engines: Google, Yahoo! and MSN. Although Google is #1 with a very comfortable lead in market share (it [...]
The need for SEO
No matter if your website is an informational one or if it’s an online store to sell your products, you want people to come and visit it. Without visitors your information remains unknown and your products remain unsold. So, you need some sort of advertising in order to attract customers and visitors. [...]