Today’s Marketing Role in the Organization
A lot of forces are shaping today’s marketing role in organizations. Some parts of the marketing mix, which was traditionally the responsibility of the marketing department, are now the responsibility of other departments (i.e. the Sales department decides on distribution channels choice, pricing, sales promotion tools; the Production department gets […]
Technology and Marketing
Technology is one of the main catalysts for today’s changes in how marketing is done. Easier access to more and more information and the possibility of people to network with each other has put the customer “in control”. Until a few years ago, with “traditional” media, marketing was mostly a one way communication […]
What’s Marketing Doing Here?
Is everybody familiar with what MPAA stands for and the “war” they’re fighting against file sharing websites and users because they share movies? If not, then long story short; MPAA is the Motion Picture Association of America - representing the big studios from Hollywood and they are against online file sharing websites, […]
PC vs. Mac vs. Linux with South Park characters
If you love the PC vs. Mac ads that are all over Youtube then you’re going to like this one too. If you are also a South Park fan, then you’re going to love it. Wild Tree Design made two nice small videos related to the whole […]
SEO trend confirmed
A while ago, when trying to figure out the SEO trends for 2008, I was saying that in their search for more relevant results, the search engines will try and use data such as pages/visits, bounce rates or time spent on a page/website. The data is hard to collect unless you’re using some […]
Yahoo! Marketing Solutions
Since I use Yahoo! Marketing Solutions, I got an email the other day about the minimum bids. They decided that the Google approach is better
Starting in the next several weeks, the minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids […]
Multi Files Text Replace
A couple of days ago I had to replace on a website with static .htm pages the old Google Analytics tracking code with the new one. And the website was not your friendly, five to ten pages website! So I looked around and found this free tool: Auto Replace. The tool searches […]
The New Breed of Internauts
In 2008 SEO Trends (I) we looked at the market for SEO services from the firm’s perspective. Let us now turn the camera and focus on the Internet users because they are in fact the final “consumers” of the search engines optimization efforts. Understanding consumers’ behavior is critical to any marketing […]
Duplicate Content
This is the first blog entry from the SEO Tips and Tricks series and today we will discuss about duplicate content. Duplicate content refers to large matching blocks of content within the same website or across different websites. The search engines are trying to keep their results’ relevancy high so they don’t want duplicate […]
You mean uptime, right?
Nope, you read it well, it is downtime. Best downtime ever for a web hosting company! And don’t you think that all that downtime comes cheaply. Although they have a $2 plan, I recommend the hosting package number two, the Take-My-Money plan where for $20 you get 24/8 customer support, lots of […]